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Our Identity

Los Rios' focus on student success and, as a result, enhancing the vitality of our region, is represented in this logo system. Under the shield all four Los Rios colleges, the students we serve, faculty, staff, and our regional partners are unified as one community and one district.

The word community in the logo acts as an anchor to highlight the district's commitment to inclusion.

The emphasis on community acts as an intrinsic tagline that works to promote the district even when no other tagline is present. The logo also highlights the vital resources and mighty rivers of the Sacramento region with bold, fluid shapes and transitioning shades of blue.

Our logo is the visual cornerstone of the brand. Please follow our guides to ensure correct use of the logo and its variations.

Download Entire Logo Package (7.8MB)

Our Logo

Horizontal version of the Los Rios logo

Our logo is vital to the brand. Acting as a signature, an identifier, and a stamp of quality, it represents us at the very highest level. The Los Rios Community College District logo is used on all publications, internal documents, promotions, and collateral material representing the district.

Logo Variations

Orientation

The logo is available in three variations to ensure wide implementation in a variety of end uses and dimensions.

Web Version

The web versions of the logo are only to be used on the district website. There is a desktop and mobile version.

Desktop Version

Los Rios logo

Mobile Version

The Los Rios logo symbol of rivers, without the accompanying wordmark

Color

There is a full-color logo, black logo, and white logo. Make sure there is enough contrast for the white logo on a colored background.

Full-color version and black version of logo.
Regular Los Rios logo alongside a black and white version
White versions of logo on blue backgrounds.
Los Rios white logo on two different blue backgrounds

Clear Space

It is crucial to protect the space around the logo in order to retain its integrity and impact. The minimum clear space must be used and maintained throughout all District materials. Use the "L" within the wordmark when measuring for the proper clear space. This measuring tool is always in relation to the size of the logo on the page.

Los Rios logo with a buffer zone around it to provide clear space

Minimum Size

Never reduce the logo to less than 1.5 inches for print materials and maintain 100-pixel width for any and all digital collateral. There is no maximum size limit but use discretion when sizing the logo.

Los Rios logo

Print: Minimum 1.5 inches wide.
Digital: Minimum 100 pixels wide.

Logo Misuse

The logo must be used with consistency in order to keep brand continuity and visual impact. Here are some examples of how not to use the logo.

Don't use an old logo.
Old Los Rios logo that is crossed out with two red lines
Don't stretch or distort the logo.
A version of the Los Rios logo that stretched and is crossed out with two red lines
Don't use a low-resolution logo.
A low-resolution version of the Los Rios logo that is crossed out with two red lines
Don't enlarge only one part of the logo.
A version of the Los Rios logo with the symbol disproportionately enlarged that is crossed out with two red lines
Don't use an unapproved color for the logo.
A version of Los Rios logo that is the wrong color and  is crossed out with two red lines
Don't alter the logo's typeface.
A version of the Los Rios logo that has the wrong typeface and is crossed out with two red lines

College Lockups

The Los Rios Community College District is home to four outstanding colleges and educational centers throughout the Sacramento region. As such, there must be visual continuity and cohesion between the various partners. Following these guidelines will help ensure that students and members of our community understand the relationship between the district and our colleges. That consistent brand connection conveys a level of quality and opportunity throughout our district.

These are to be used on districtwide digital, social, and print collateral pieces when marketing brand awareness, enrollment, persistence, Career Education, Smart Move, and the Los Rios Promise Progam. Use on materials and information shared broadly throughout the Sacramento region where the recognition of connection to the larger district may signal high value and/or service. There may be specific exceptions to this use case.

Primary Lockups

District and four college logo lockup.
District and four college logo lockup
District and American River College logo lockup.
District and American River College  logo lockup
District and Cosumnes River College logo lockup.
District and Cosumnes River College  logo lockup
District and Folsom Lake College College logo lockup.
District and Folsom Lake College logo lockup
District and Sacramento City College logo lockup.
District and Sacramento City College logo lockup

Secondary Lockups

The secondary lockup versions are to be used when spacing/sizing is limited. They are more ideal for social and digital pieces.

District and American River College secondary logo lockup.
District and American River College secondary logo lockup
District and Cosumnes River College secondary logo lockup.
District and Cosumnes River College secondary logo lockup
District and Folsom Lake College College secondary logo lockup.
District and Folsom Lake College secondary logo lockup
District and Sacramento City College secondary logo lockup.
District and Sacramento City College secondary logo lockup

Specialty Lockups

Many initiatives and community partners have unique logos created to better help individualize them for marketing purposes. While they may contain unique graphic elements and font styling, these logos must follow this defined lockup format.

Here are some examples of approved specialty logos.

District and Los Rios Promise logo lockup.
District and Los Rios Promise logo lockup
District and Smart Move logo lockup.
District and Smart Move logo lockup
District and Los Rios Colleges Foundation logo lockup.
District and Los Rios Colleges Foundation logo lockup

Department Lockups

Use this typeset treatment when it is necessary to lock up a specific District department with the logo.

Use these settings when creating a lockup. When the logo is two inches wide:

  • Font: Arial
  • Weight: Bold
  • Style: All Caps
  • Size: 7.5pt
  • Tracking: 200px
  • Color: Darkest Blue (CMYK 100, 95, 30, 20; RGB 37, 45, 101; Pantone 280; Hex #252D65)
  • Stroke: .5pt
District and Communications Office logo lockup.
District and Communications Office logo lockup
Distance is equal above and below line.
Example logo for a department with spacing instructions