Skip to Content

Web Content Style Guide

This style guide helps us write clear and consistent content across Los Rios websites. Please use it as a reference when you’re writing for the web.

This guide is not traditional in format or content. Writing for the web is different than writing for books, manuals, lectures, or correspondence. We break a number of grammar rules for clarity, practicality, or preference.

If you have questions, please contact 

Goals of Web Writing

Goals of Web Writing

Write content that quickly gives people the information they are looking for.

Goals of Web Writing

Voice and Tone in Web Content

Voice and Tone in Web Content

Learn the difference between voice and tone, and how they shape our content.

Voice and Tone

Writing Web Content for Your Audience

Writing Web Content for Your Audience

Your content will be most effective if you understand who you’re writing for.

Writing for Your Audience

Web Content Examples

Web Content Examples

How to write (and how not to write) content for our website.

Content Examples

Grammar and Mechanics in Web Writing

Grammar and Mechanics in Web Writing

Following certain grammatical rules keeps our writing clear, consistent, and accessible.

Grammar and Mechanics

Photos and Images for Web

Photos and Images for Web

Photos and images should be relevant, high quality, and follow legal guidelines.

Photos and Images

Writing Web Content for Accessibility

Writing Web Content for Accessibility

Accessibility affects the way you organize content and guide readers through a page.

Accessibility

Approved Word List for Web Content

Approved Word List for Web Content

Learn how we write tricky words, and which words to avoid.

Word List

Web Content Resources

Web Content Resources

Want to learn more? Here are some online resources to learn more about web writing.

Web Content Resources

HTML and CSS Guide for Web Editors

HTML and CSS Guide for Web Editors

A guide to HTML and CSS best practices for Los Rios web editors working in the Ingeniux CMS.

HTML and CSS Guide