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Basic Image Rules

Use High-Quality Images

This means images are appropriately sized, well-composed, well-lit, and free of pixelation. Choose to have no image over a grainy image.

Use Relevant Images

Use images that make sense in the context of your content. You should be able to answer the question, "Why did you choose that image and not a different one?" The answer shouldn't be, "Because I love puppies!" Again, choose to have no image over an image that doesn't relate.

Use Images That Feature People

About two-thirds of the images on the website should have people in them. The other third can be of nature, buildings, or classrooms, as long as the image relates to the content.

Images should reflect the diversity of interests, activities, and population of our community. Images should vary in place and subject matter. Make sure the images you use reflect diversity in gender, race and ethnic background, age, physical ability, and general appearance.

Whenever possible, use candid images that invite viewers to be part of the community. Strive to use images of actual people on campus, especially students, before stock photos.

Stock Images

We want all of our images to uphold our authenticity. If you must use stock images, contact your public information office. They can help you find photos that aren't too staged or stylized.

Image Accessibility

All images placed on a page must include alternative text ("alt text") which describes the content or purpose of the image.

Consider the experience of visually impaired people who are navigating the page using software that vocalizes the content to them:

  • If the image is used as a header, provide alt text that repeats the site or page section name. Alt text (which is required unless an image is purely decorative) is not to be confused with other image attributes such as title, caption, or description, which are all optional.
  • If the image is a photograph, describe the subject of the photograph in alt text.
  • If the image contains text, the alt text should include that text.
  • If the image links to a web page, state the topic of that page in the alt text.
  • If the image contains a great deal of data, ensure that the information is also available in text.

Keep in mind that images should never contain text that is critical to the user's understanding of the content.

The alternative text will help screen reader users understand the concept, but other user groups do not benefit from alternative text.

Dyslexic users who use different tools for reading aloud than visually impaired users will not be able to access either the text in the image or the alternative text with the kind of assistive technologies they use.

Users with low vision who use magnification programs to enlarge elements on the page can experience the image becoming pixelated and more difficult to read when enlarged.

Graphics, Icons, and Clip-Art

Icons and infographics are used strategically throughout the site. Before using graphics or icons, please contact your public information office. Do not use clip-art.

Legal Issues

Do not use images you don't have permission to use. If you can't find an image in the existing image library or approved stock photo repository, contact your public information office. Don't just use an image from a Google search and hope for the best.

People Under 18

We cannot use photos of people under 18 years of age without signed parent consent. Before you take pictures of students or employees to use on the website, contact your public information office to obtain the proper photo/video release forms.

Examples of Proper Image Use

Choose a Candid-Looking Stock Photo

The first image looks like a real, candid shot, while the second image looks like a staged stock photo.

Use This Image

Candid photo of two students taking a selfie at graduation

Not This Image

Fake-looking stock photo of young adults in office attire

Choose Well-Lit Photos

The first image is well-lit; the second image is too dark.

Use This Image

Well-lit photo of volleyball players jumping

Not This Image

Dimmly-lit photo of volleyball players jumping

Choose High-Quality Photos

The second image is low quality. If you have to choose between having a low-quality image or no image, then choose no image.

Use This Image

High-quality photo of three CRC students outside

Not This Image

Low-quality, blurry photo of three CRC students outside

Guidelines When Providing Images to the Web Team

If you are providing images to our graphic design and web team for use in print materials or on the website or social media, then please adhere to the following guidelines.

File Size

Consider the following when determining file size:

  • Images should be full color and at least 1 MB (1,000 KB) in size to produce good results. Larger is better! Our team will modify and export images appropriately, depending on the final destination (for example, print vs. web).
  • Images that are 500 to 1,000 KB can sometimes be used with decent results, depending on the final destination (for example, print vs. web).
  • Images that are less than 100 KB almost never produce good results.

Images from Mobile Phones

When sending images from a mobile phone:

  • Email the image from your phone's camera roll instead of texting it. Texting often forces the image into a lower resolution.
  • If your phone offers a choice of file sizes (low, medium, high, or actual size), then choose "actual size."

Images from a Computer

When sending an image file from a computer, attach the original images (for photos, this is usually a JPG file) to an email. Do not place the image into a Word document and send us the Word file.

Headshots

When taking your own headshot:

Do This

  • Ask another person to hold the camera and take your photo from a few feet away.
  • Use the flash, even if in daylight or a brightly lit room.

Don't Do This

  • Do not use the built-in camera on your laptop or desktop computer. The short distance will produce unflattering results. 
  • Do not stand in front of a bright window or doorway. The light will make a silhouette.
  • Do not crop the photo. Our team will crop it to the size needed.