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Branding Toolkit

Find visual and content style guides that uphold the Los Rios brand.

Thanks for taking time to review Los Rios' branding toolkit and style guide. The following are guidelines for internal audiences and community partners who want to use our brand assets or create content for Los Rios.

If you have questions, then please contact the Communications Office.

Brand Assets and Guidelines

Logo Guide

Logo Guide

Our logo is the visual cornerstone of our brand. Follow our logo usage guide to ensure correct use of our logo and its variations.

Logo Guide

Color Guide

Color Guide

Learn how to use the Los Rios color palette to create consistency and recognition across all brand elements.

Color Guide

Typography Guide

Typography Guide

Learn how to use the Los Rios typefaces – Baskerville, Avenir Next, Times New Roman, and Arial – to uphold consistency across our brand elements.

Typography Guide

Branded Templates

Branded Templates

Find templates for stationery such as letterhead and envelopes, order new business cards, create your email signature, and download Zoom backgrounds.

Templates

Web Content Style Guide

Goals of Web Writing

Goals of Web Writing

Write content that quickly gives people the information they are looking for.

Goals of Web Writing

Voice and Tone in Web Content

Voice and Tone in Web Content

Learn the difference between voice and tone, and how they shape our content.

Voice and Tone

Writing Web Content for Your Audience

Writing Web Content for Your Audience

Your content will be most effective if you understand who you’re writing for.

Writing for Your Audience

Web Content Examples

Web Content Examples

How to write (and how not to write) content for our website.

Web Content Examples

Grammar and Mechanics in Web Writing

Grammar and Mechanics in Web Writing

Following certain grammatical rules keeps our writing clear, consistent, and accessible.

Grammar and Mechanics

Photos and Images for Web

Photos and Images for Web

Photos and images should be relevant, high quality, and follow legal guidelines.

Photos and Images

Writing Web Content for Accessibility

Writing Web Content for Accessibility

Accessibility affects the way you organize content and guide readers through a page.

Writing Accessible Web Content

Approved Word List for Web Content

Approved Word List for Web Content

Learn how we write tricky words, and which words to avoid.

Word List

Web Content Resources

Web Content Resources

Want to learn more? Here are some online resources to learn more about web writing.

Web Content Resources