Find visual and content style guides that uphold the Los Rios brand.
Thanks for taking time to review Los Rios' branding toolkit and style guide. The following are guidelines for internal audiences and community partners who want to use our brand assets or create content for Los Rios.
If you have questions, then please contact the Communications Office.
Brand Assets and Guidelines
Our logo is the visual cornerstone of our brand. Follow our logo usage guide to ensure correct use of our logo and its variations.
Learn how to use the Los Rios color palette to create consistency and recognition across all brand elements.
Learn how to use the Los Rios typefaces – Baskerville, Avenir Next, Times New Roman, and Arial – to uphold consistency across our brand elements.
Find templates for stationery such as letterhead and envelopes, order new business cards, create your email signature, and download Zoom backgrounds.
Web Content Style Guide
Goals of Web Writing
Write content that quickly gives people the information they are looking for.
Voice and Tone in Web Content
Learn the difference between voice and tone, and how they shape our content.
Writing Web Content for Your Audience
Your content will be most effective if you understand who you’re writing for.
Web Content Examples
How to write (and how not to write) content for our website.
Grammar and Mechanics in Web Writing
Following certain grammatical rules keeps our writing clear, consistent, and accessible.
Photos and Images for Web
Photos and images should be relevant, high quality, and follow legal guidelines.
Writing Web Content for Accessibility
Accessibility affects the way you organize content and guide readers through a page.
Approved Word List for Web Content
Learn how we write tricky words, and which words to avoid.
Web Content Resources
Want to learn more? Here are some online resources to learn more about web writing.