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Color

The logo colors create consistency and recognition across all brand elements. The logo utilizes a gradation of blue that defines the three primary shades and hues of the color palette. There is an additional secondary yellow to add contrast to the brand.

Color Palette

The color palette allows audiences to identify visually with the brand. It also sets the mood and creates an environment for graphics, imagery, and messages to live within. It is important to maintain visual consistency by only using the colors represented here, though additional accent colors will be used on official website(s).

Dark Blue
Primary
  • CMYK: 100, 95, 30, 20
  • RGB: 37, 45, 101
  • Pantone: 280
  • Hex: #252D65
Medium Blue
Primary
  • CMYK: 95, 69, 0, 0
  • RGB: 33, 93, 214
  • Pantone: 2728 C
  • Hex: #215DD6
Light Blue
Primary
  • CMYK: 36, 7, 2, 0
  • RGB: 156, 206, 235
  • Pantone: 2905 C
  • Hex: #9CCEEB
Yellow
Secondary
  • CMYK: 11, 23, 86, 0
  • RGB: 229, 191, 69
  • Pantone: 142 C
  • Hex: #E5BF45